Our Process
STAGE ONE) UNDERSTAND THE CONTEXT
Your Business
We begin by understanding your business. Asking questions about why you’re in business, what problems your products solve, and what challenges you’re facing. We can do some of the work for you, but any strategic work you’ve had done previously will go a long way to setting us up for success.
Your Customer
Just as important as understand your business, is understand your customers. We can use existing data to form a generalized understanding of who your customer is and how they are interacting with you. That information will be critical for forming detailed customer models and motivational designs later on.
How We Do It
STAGE TWO) DEFINE THE PROJECT OUTCOMES
Your Goals and Objectives
In order to ensure that what we design will create an optimal outcome, we must first determine your goals and objectives for the change you want to see. Short-term and long-term outcomes require different approaches for motivating users, so it is critical that we understand exactly what you want to achieve.
Your Customers Goals and Tasks
Once we’ve defined your goals, we go to the other end of the spectrum and document a specific set of goals and actions users expect from your organization. These goals and tasks are critical to prioritizing the architecture, mechanics, and overall design of the new system.
Select Measurements and KPIs
The final set of definitions are what we will measure to gauge the performance of the new systems. We will also identify Key Performance Indicators that well guide decision about both the experience of the user, and also the health of the system.
STAGE THREE) DESIGN A SOLUTION
Design Research
Designing a new system requires some amount of first-hand research with your users. Whether confirming assumptions from previous data, or constructing completely new elements of a persona, talking to the end-user is paramount to overall success.
Using research tools found across marketing and user experience disciplines, we gather information and construct it into something usable for the foundations of our design. With modern tools, much of this work can be done remotely (not to mention quickly), so we can keep the project moving with real life examples from your audience.
Experience Architecture
Designing a new system requires some amount of first-hand research with your users. Whether confirming assumptions from previous data, or constructing completely new elements of a persona, talking to the end-user is paramount to overall success.
Using research tools found across marketing and user experience disciplines, we gather information and construct it into something usable for the foundations of our design. With modern tools, much of this work can be done remotely (not to mention quickly), so we can keep the project moving with real life examples from your audience.
Testing and Tuning
Designing a new system requires some amount of first-hand research with your users. Whether confirming assumptions from previous data, or constructing completely new elements of a persona, talking to the end-user is paramount to overall success.
Using research tools found across marketing and user experience disciplines, we gather information and construct it into something usable for the foundations of our design. With modern tools, much of this work can be done remotely (not to mention quickly), so we can keep the project moving with real life examples from your audience.
