Gamify Your
Customer Experience

Gamification is more than just assigning points to actions and stacking players on a leaderboard. We can show you how our deepest human behaviors drive short and long-term engagement and satisfaction.

Experience Engineer

Seth Sparks

What is Gamification?

Most simply, gamification is the application of game elements in to non-game activities. It’s sort of like adding a score system to your laundry chores to entice your family help out, except a lot more detailed.

Gamification doesn't just move customers.
It creates mechanisms that satisfy them.

Humans are motivated by many things, but long and short-term motivations are governed by different intrinsic/extrinsic positive/negative stimuli.

There are thousands of game mechanics (tasks, upgrades, unlocks, network effects, etc.) that can be implemented to create an engaging experience, and knowing what works in certain situations is critical.

The key to building a gamified system is measuring the customer journey and implementing the right mechanics and motivators to satisfy the customers needs.


How We Help

Gamification is complicated, but we can help with as much or as little as you need. The first step is booking your initial consultation. 


We start by understanding your business and your audience using a variety of research tools and exploration methods.


Once we understand the context of the entities at play, we can explore each parties goals, objectives, and tasks. and define measurements and KPIs.


Finally, we'll design a new motivational layer using user-research and experience architecture that engages your audience, and enables testing and tuning for optimization.

Consulting Solutions

We design solutions for products, employees, non-profits, and even help game designers

The overarching plan and strategy for what the solution is intended to accomplish, which is then applied to a gamification framework to test its initial viability.

If you need someone to speak you to employees, chapters, designers, etc. about motivational design using game mechanics, let us know.

Even if you don’t need a complete end-to-end design project, we can still help. Using our marketing and user experience knowledge we can bring you closer to your customers no matter how small the project.

By focusing on all stages of the “players journey”, we can design solutions that drive acquisitions, retention, growth, and loyalty.

Before your player can play your game, they’ve got to find your game. This means creating demand and enticing trials.

Your player’s first experience with your system will determine its success, ensuring it’s sticky and smooth from the first launch.

Training players to use the tools available, creatively solve problems, and act with agency and autonomy.

Keeping players invested for the long-haul optimizes retention and ROI by creating a self-sustaining community.

Boss Key: Unlocked Newsletter

Boss Key: Unlocked!

Learning about customer experience through a gamification lens. Published monthly.

What People Are Saying

Here’s what clients have to say.

"You're momma was a snow blower."
Johnny 5
AI Programmer
"Would you like to play a game?"
AI Game Engine

Interested in how gamification can benefit you?

Even if you have no idea how to implement gamification, let’s chat. There’s very likely some very tangible ways implementing a gamified system can improve your experience.