BOSS KEY CONSULTING
Gamification is more than just assigning points to actions and stacking players on a leaderboard. We can show you how our deepest human behaviors drive short and long-term engagement and satisfaction.
What is Gamification?
Most simply, gamification is the application of game elements in to non-game activities. It’s sort of like adding a score system to your laundry chores to entice your family help out, except a lot more detailed.
Gamification doesn't just move customers.
It creates mechanisms that satisfy them.
Humans are motivated by many things, but long and short-term motivations are governed by different intrinsic/extrinsic positive/negative stimuli.
There are thousands of game mechanics (tasks, upgrades, unlocks, network effects, etc.) that can be implemented to create an engaging experience, and knowing what works in certain situations is critical.
The key to building a gamified system is measuring the customer journey and implementing the right mechanics and motivators to satisfy the customers needs.
How We Help
Gamification is complicated, but we can help with as much or as little as you need. The first step is booking your initial consultation.
We design solutions for products, employees, non-profits, and even help game designers.
Even if you don’t need a complete end-to-end design project, we can still help. Using our marketing and user experience knowledge we can bring you closer to your customers no matter how small the project.
By focusing on all stages of the “players journey”, we can design solutions that drive acquisitions, retention, growth, and loyalty.
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Interested in how gamification can benefit you?
Even if you have no idea how to implement gamification, let’s chat. There’s very likely some very tangible ways implementing a gamified system can improve your experience.