About

We are gamers at heart, that grew up learning about business, behavioral economics, motivational design, and user experience. We bring all of those together to create simple, memorable, and ethical experiences for customers and users.

Vision

  • Inspire everyone to create experiences that are simple, memorable, and ethical.
  • Prove that the best designed solutions leverage intrinsic motivation before relying on more manipulative extrinsic motivators.
  • Teach human consumers about the ways they are manipulated so that they appreciate thoughtful systems.

Mission

  • Drive client results by implementing smart, user-friendly gamified systems.
  • Create community and educational opportunities for peers and clients to learn and understand motivational design dangers.
  • Make volunteer work a key component of operations, giving back to organizations that benefit from ethical design from the start.
The Process

Typical Project Time Investment

Every project is different, but just like a game can be configured for different players, a project can be balanced to the clients specific needs.

Planning
Research
Capability Audit
Build
Motivational Design Framework
Technical Development
Play Video
0
Gamified Solutions
0 +
cups of coffee
0
Working Hours

Ready to Learn How We Can Help?

If you have ideas that you’d like help implementing, or don’t eve know where to begin, let’s talk.

Get started now!